New B2B enquiries are needed
Adverts run and leads arrive — but the sales team says they are not the right buyers. What is needed is a stream of enquiries that are pre-qualified and match your target profile.
Discuss lead generationTURBO LAB / B2B PERFORMANCE
TURBO LAB — systematic B2B marketing
We build a steady stream of qualified B2B enquiries and run marketing that works as a system — not as a set of unrelated contractors.
Acquisition channels
02 / 02
Research → Offer → Creative → Meta → Qualification → Lead
LAB / 02
The two tasks clients come to us with
Systematic marketing management is needed
Several contractors work in isolation, with no shared strategy and no shared accountability for the result. What is needed is one plan that ties channels, analytics and sales into a single system.
Discuss supportLAB / 03
We look at an advertising lead through the eyes of the sales team
A lead is not a form submission. A lead is a person your salesperson is ready to talk to. That is why the whole campaign logic is built from sales criteria, not from advertising metrics.
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01
Research
Segments, pain points, objections, competitive field.
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02
Target-lead criteria
What exactly the sales team counts as a “good” lead.
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03
Offer
A proposition built on evidence, not on intuition.
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04
Creative
Messages and formats for a specific segment.
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05
Meta Ads
Launch, hypothesis testing, delivery optimisation.
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06
Qualification
Off-target enquiries are filtered out before handover to sales.
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07
Sales
The lead is handed over with context, not just a contact.
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08
Feedback
The lead status from the sales team flows back into the system.
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09
Optimisation
The campaign is adjusted against real sales results, not only CTR.
LAB / 04
Marketing must work as a system, not as a set of separate contractors
Instead of scattered suppliers — one plan that ties research, channels, execution and sales into a single loop with clear accountability for the result.
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01
Research
Market, competitors, current state of marketing.
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02
Priorities
What brings results now, and what can wait.
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03
Plan
A sequence of actions with clear metrics.
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04
Channels
Channels chosen for the task, not for fashion.
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05
Execution
Delivered to plan, with quality control.
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06
Analytics
End-to-end visibility of what actually works.
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07
Sales
Marketing is synchronised with what happens in sales.
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08
Adjustments
The plan changes on data, not once a year.
Competencies for tenders
- Meta Ads
- Google Ads
- Strategy
- Research
- Website
- CRM
- Content
- Specialist coordination
- Analytics
- Reporting
LAB / 05
Who TURBO LAB is for
- 01Manufacturing
- 02Industry
- 03Equipment
- 04Agro
- 05Construction
- 06B2B services
- 07Professional services
LAB / 06
Cases
LAB REPORT format: client, industry, key KPIs, short context of the result.
Furniture systems
2,724Enquiries in 11+ months
1,969Leads
438Enquiries per month
$31.44B2B partner lead
Systematic lead generation for both B2C and B2B audiences through Meta Ads and Google Ads. Audience research → segmentation → offers → Lead Ads / Direct / Messenger → testing → scaling. Over 11+ months: 2,724 enquiries, 1,969 leads and 755 conversations, up to 438 enquiries per month. Separately we ran B2B partner acquisition — 122 leads at $31.44 each. Google Ads delivered 196 targeted conversions (calls, website forms, callbacks) at an average cost of $78.42.
Steel-frame buildings
445B2B leads
70%Qualified
$10.30Average cost per lead
$14.70Cost per qualified lead
Every campaign was built around qualification questions — to filter out unqualified enquiries before they reach the sales team. The result: 445 B2B leads, 70% of them qualified (≈312), on an ad budget of $4,581.76.
Manufacturing plant
3,485Enquiries via Meta Ads
2,483Leads
$5.20Average cost per enquiry
Systematic lead generation for a manufacturing plant in its local market: 3,485 enquiries via Meta Ads, including 2,483 leads and 1,002 conversations, at an average cost of $5.20 per enquiry.
B2B services
1,824Leads
$2.56Average cost per lead
$4,671.90Ad budget
Systematic B2B lead generation across several service lines: grants, tender support, legal services and individual business programmes. The path: audience research → segmentation by service line → offers → Meta Ads → qualification forms → testing → optimisation. Every campaign ran through lead forms with qualification questions tailored to a specific service.
Fuel stations & fuel equipment manufacturer
2,072Leads from Meta Ads
$6.78Cost per lead
1,096Calls from Google Ads
UAH 581Cost per call
Systematic lead generation for a manufacturer of fuel stations and fuel equipment through Meta Ads and Google Ads. Meta Ads: 2,072 leads on a budget of $14,052. Google Ads: 1,096 calls on a budget of UAH 636,818.92. Together — 3,168 enquiries across the two channels.
LAB / 07
About TURBO LAB
TURBO LAB is a brand of systematic B2B marketing.
We combine research, hypotheses, testing and measurement to accelerate a specific business result for the client: qualified enquiries and marketing that works as a predictable system.
- [01] Data-driven decisions, not taste
- [02] Hypothesis → test → measurement
- [03] Accountability for the business result
- [04] Transparent reporting at every stage
Founder
Responsible for research, advertising strategy, Meta Ads and the key decisions on projects. Brings hands-on experience of working with B2B companies, manufacturing and complex products.
The main focus is not simply more enquiries, but qualified leads the sales team can actually work with — and judging advertising by their quality and the conversion that follows.
Team
A team built around the project
Together we build a system where Meta brings in new people and Google catches those already looking for a solution.
Nataliia PolishchukCertified Google Ads specialistResponsible for Google advertising: Search, Performance Max, remarketing, and the setup of conversions and analytics.
Anna MukhaDesign and client communicationCreates the brand identity — from the brand book to ad creatives — and guides the project from brief to launch.
LAB / 08
Discuss your task
Describe the task — we will look at it from the sales side and propose a working format: lead generation, support, or a combination.
- Reply within one business day
- No template presentations — straight to the task
- Your data is used only to contact you