New B2B enquiries are needed
Adverts run and leads arrive — but the sales team says they are not the right buyers. What is needed is a stream of enquiries that are pre-qualified and match your target profile.
Discuss lead generationTURBO LAB / B2B PERFORMANCE
TURBO LAB — systematic B2B marketing
We build a steady stream of qualified B2B enquiries and run marketing that works as a system — not as a set of unrelated contractors.
Acquisition channels
02 / 02
Research → Offer → Creative → Meta → Qualification → Lead
LAB / 02
The two tasks clients come to us with
Systematic marketing management is needed
Several contractors work in isolation, with no shared strategy and no shared accountability for the result. What is needed is one plan that ties channels, analytics and sales into a single system.
Discuss supportLAB / 03
We look at an advertising lead through the eyes of the sales team
A lead is not a form submission. A lead is a person your salesperson is ready to talk to. That is why the whole campaign logic is built from sales criteria, not from advertising metrics.
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01
Research
Segments, pain points, objections, competitive field.
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02
Target-lead criteria
What exactly the sales team counts as a “good” lead.
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03
Offer
A proposition built on evidence, not on intuition.
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04
Creative
Messages and formats for a specific segment.
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05
Meta Ads
Launch, hypothesis testing, delivery optimisation.
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06
Qualification
Off-target enquiries are filtered out before handover to sales.
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07
Sales
The lead is handed over with context, not just a contact.
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08
Feedback
The lead status from the sales team flows back into the system.
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09
Optimisation
The campaign is adjusted against real sales results, not only CTR.
LAB / 04
Marketing must work as a system, not as a set of separate contractors
Instead of scattered suppliers — one plan that ties research, channels, execution and sales into a single loop with clear accountability for the result.
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01
Research
Market, competitors, current state of marketing.
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02
Priorities
What brings results now, and what can wait.
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03
Plan
A sequence of actions with clear metrics.
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04
Channels
Channels chosen for the task, not for fashion.
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05
Execution
Delivered to plan, with quality control.
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06
Analytics
End-to-end visibility of what actually works.
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07
Sales
Marketing is synchronised with what happens in sales.
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08
Adjustments
The plan changes on data, not once a year.
Competencies for tenders
- Meta Ads
- Google Ads
- Strategy
- Research
- Website
- CRM
- Content
- Specialist coordination
- Analytics
- Reporting
LAB / 05
Who TURBO LAB is for
- 01Manufacturing
- 02Industry
- 03Equipment
- 04Agro
- 05Construction
- 06B2B services
- 07Professional services
LAB / 06
Cases
LAB REPORT format: client, industry, key KPIs, short context of the result.
DRAFT DATA
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LAB / 07
About TURBO LAB
TURBO LAB is a brand of systematic B2B marketing.
We combine research, hypotheses, testing and measurement to accelerate a specific business result for the client: qualified enquiries and marketing that works as a predictable system.
- [01] Data-driven decisions, not taste
- [02] Hypothesis → test → measurement
- [03] Accountability for the business result
- [04] Transparent reporting at every stage
LAB / 08
Discuss your task
Describe the task — we will look at it from the sales side and propose a working format: lead generation, support, or a combination.
- Reply within one business day
- No template presentations — straight to the task
- Your data is used only to contact you